Director of Marketing
POSITION
Summary:
The Director of Marketing builds the community's understanding of the YMCA's cause and impact through development and implementation of effective marketing and communications strategies.
The position will direct, manage, coordinate, and lead all the marketing, external communications, and brand compliance for the association.
This position supports the work of the YMCA of Pawtucket, an association of YMCA's that includes Pawtucket Family YMCA, Heritage Park Early Learning Center, MacColl YMCA, Woonsocket YMCA, and Westwood YMCA.
The Director of Marketing is an integral part of the Development and Marketing team, reporting to the Chief Development and Marketing Officer.
The Director of Marketing will be responsible for the development and implementation of an integrated communications strategy that will engage stakeholders, incorporate organizational activities, and promote the Y's mission, cause, and brand.
This position will direct, manage, coordinate, and lead all marketing, external communications, and brand compliance for the association.
This candidate will also provide support in development to advance the Y's mission through fundraising.
This position is on-site and operates out of our YMCA Association Office in Pawtucket, Rhode Island.
OUR CULTURE:
Our mission and core values are brought to life by our culture.
In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming:
we are open to all.
We are a place where you can belong and become.
We are genuine:
we value you and embrace your individuality.
We are hopeful:
we believe in you and your potential to become a catalyst in the world.
We are nurturing:
we support you in your journey to develop your full potential.
We are determined:
above all else, we are on a relentless quest to make our community stronger beginning with you.
Essential Functions:
Develops and/or oversees the development of all YMCA marketing/communications materials including brochures, program guides, advertising, press releases, support material, videos, website copy, photo stock, digital marketing collateral, etc.
Works with the Association management staff, branch management staff, and outside resources to produce high quality and cost-efficient communications.
Provides leadership in the assessment, evolution and development of market-informed processes, programs and services that support the Association's objectives.
Monitors the execution and effectiveness of marketing communications activities; tracks email, social media, website, PR and paid digital media performance metrics; responsible for creating and providing reports, analysis, and insights into overall marketing communications performance; recommend enhancements to achieve strategic objectives, including driving revenue, contributory income, and engagement with the Y purpose.
Ensures public relations and media involvement that develops and strengthens our image and builds brand awareness, relevance, and reputation among target audiences.
Directs and coordinates the Associations social media platforms to ensure our voice and look is consistent.
Maintains a relevant and up-to-date Y website.
Develops and share YMCA stories that demonstrate cause-driven impact.
Manages outside vendors as needed for the department.
Supports and participates in fundraising initiatives and special events as assigned.
Supports the Chief Development and Marketing Officer in providing emergency and/or crisis communications support as needed.
Ensure Y-USA Brand Compliance and leads brand audits as necessary.
Perform other duties as assigned.
LEADERSHIP COMPETENCIES:
Communication & Influence Program/Project Management Collaboration
Qualifications:
Bachelor's degree in Marketing, Communications, Design or related field; or equivalent combination of education and experience.
A minimum of 5 years previous professional experience in marketing and communications project management or equivalent responsibilities.
Knowledge of advertising, social media, email marketing, website development, branding and content marketing tactics.
Strong attention to detail and organization skills.
Excellent verbal, written and communication skills.
Creativity, sound judgement and ability to maintain confidentiality.
Strong analytical, technical, and project management skills.
Demonstrated success in designing and delivering quality materials within targeted timelines and simultaneously managing multiple projects.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
The employee frequently is required to sit and reach, and must be able to move around the work environment.
The employee must occasionally lift and/or move up to 10 pounds.
Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
The noise level in the work environment is usually moderate.
Recommended Skills Analytical Attention To Detail Auditing Branding Communication Confidentiality Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
The Director of Marketing builds the community's understanding of the YMCA's cause and impact through development and implementation of effective marketing and communications strategies.
The position will direct, manage, coordinate, and lead all the marketing, external communications, and brand compliance for the association.
This position supports the work of the YMCA of Pawtucket, an association of YMCA's that includes Pawtucket Family YMCA, Heritage Park Early Learning Center, MacColl YMCA, Woonsocket YMCA, and Westwood YMCA.
The Director of Marketing is an integral part of the Development and Marketing team, reporting to the Chief Development and Marketing Officer.
The Director of Marketing will be responsible for the development and implementation of an integrated communications strategy that will engage stakeholders, incorporate organizational activities, and promote the Y's mission, cause, and brand.
This position will direct, manage, coordinate, and lead all marketing, external communications, and brand compliance for the association.
This candidate will also provide support in development to advance the Y's mission through fundraising.
This position is on-site and operates out of our YMCA Association Office in Pawtucket, Rhode Island.
OUR CULTURE:
Our mission and core values are brought to life by our culture.
In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming:
we are open to all.
We are a place where you can belong and become.
We are genuine:
we value you and embrace your individuality.
We are hopeful:
we believe in you and your potential to become a catalyst in the world.
We are nurturing:
we support you in your journey to develop your full potential.
We are determined:
above all else, we are on a relentless quest to make our community stronger beginning with you.
Essential Functions:
Develops and/or oversees the development of all YMCA marketing/communications materials including brochures, program guides, advertising, press releases, support material, videos, website copy, photo stock, digital marketing collateral, etc.
Works with the Association management staff, branch management staff, and outside resources to produce high quality and cost-efficient communications.
Provides leadership in the assessment, evolution and development of market-informed processes, programs and services that support the Association's objectives.
Monitors the execution and effectiveness of marketing communications activities; tracks email, social media, website, PR and paid digital media performance metrics; responsible for creating and providing reports, analysis, and insights into overall marketing communications performance; recommend enhancements to achieve strategic objectives, including driving revenue, contributory income, and engagement with the Y purpose.
Ensures public relations and media involvement that develops and strengthens our image and builds brand awareness, relevance, and reputation among target audiences.
Directs and coordinates the Associations social media platforms to ensure our voice and look is consistent.
Maintains a relevant and up-to-date Y website.
Develops and share YMCA stories that demonstrate cause-driven impact.
Manages outside vendors as needed for the department.
Supports and participates in fundraising initiatives and special events as assigned.
Supports the Chief Development and Marketing Officer in providing emergency and/or crisis communications support as needed.
Ensure Y-USA Brand Compliance and leads brand audits as necessary.
Perform other duties as assigned.
LEADERSHIP COMPETENCIES:
Communication & Influence Program/Project Management Collaboration
Qualifications:
Bachelor's degree in Marketing, Communications, Design or related field; or equivalent combination of education and experience.
A minimum of 5 years previous professional experience in marketing and communications project management or equivalent responsibilities.
Knowledge of advertising, social media, email marketing, website development, branding and content marketing tactics.
Strong attention to detail and organization skills.
Excellent verbal, written and communication skills.
Creativity, sound judgement and ability to maintain confidentiality.
Strong analytical, technical, and project management skills.
Demonstrated success in designing and delivering quality materials within targeted timelines and simultaneously managing multiple projects.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
The employee frequently is required to sit and reach, and must be able to move around the work environment.
The employee must occasionally lift and/or move up to 10 pounds.
Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
The noise level in the work environment is usually moderate.
Recommended Skills Analytical Attention To Detail Auditing Branding Communication Confidentiality Estimated Salary: $20 to $28 per hour based on qualifications.
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