Performance Marketing Manager
Collette is seeking a Performance Marketing Manager to join our Marketing TeamThis is a hybrid role based at headquarters in Pawtucket, RI.About Collette:
Let Us Show You the WorldThere has never been a better time to be in the travel industrySee the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertiseCollettes passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the companys futureBeing part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the worldFrom giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another Collette is all about the peopleSo, what are you waiting for? Your journey starts here.Job
Summary:
Collette is looking for an experienced digital/performance marketing professional to lead our paid media strategyThis role will be an individual contributor managing both in-house and agency-managed digital campaigns, reporting to the VP of Digital MarketingThe ideal candidate has hands-on experience planning, executing, and optimizing Paid Social, SEM, and Programmatic marketing campaigns with a focus on customer acquisition and retentionOur business is rapidly growing, and we expect this role/team to grow over time as our digital commerce business continues to expand.Primary Functions:
Execute cross-channel marketing plans with goals across all stages of the conversion funnel.Collaborate with customer data team to identify key customer segments for audience targeting, and ensure appropriate messaging is delivered seamlessly.Develop, own, and execute YouTube marketing strategy to build brand awareness and drive new users into Collettes lead nurturing workflows.Partner with the Social Media team to deploy Paid Social campaigns that compliment organic goals.Lead the development and tracking of new Paid channel testsManage Collettes relationships with multiple ad agencies with a focus on driving efficiency.Act as a key stakeholder within the marketing team when planning tactical and branding campaign initiatives from a digital lens.Communicate creative needs and best practices in a timely manner to the in-house Creative team.Ensure budgets are spent appropriately across Paid Social, SEM, Display and Video campaigns, working with the VP of Digital Marketing to optimize marketing channel mix.Identify trends and create data-driven recommendations for improving Collettes Performance Marketing program.Monitor, evaluate, and report on campaign performance and agency effectiveness.Devise and execute an A/B testing program for Display, Video, and Search ad copy.Foster a collaborative working environment within the Digital and greater Marketing team.Knowledge & Skills:
Associates Degree, Bachelors Degree or equivalent experience required3
years of experience in Paid Search /SEM and/or Paid Social, either in-house or agency-sideIn-platform Google Ads management experience is requiredDemonstrated understanding of audience building/targeting techniquesStrong analytical stills; working knowledge of GA4 and Power BI preferredAvailability to work in our Pawtucket office 60% of the timeExperience in the travel industry is a plus, but not requiredFlourishing in a collaborative environmentBeing great at working autonomously when neededObsession with data and optimizationIntellectual curiosity:
always wanting to learn more about new/exciting technology and channelsHelpful Certifications:
Google Ads, Google Analytics Recommended Skills A/B Testing Analytical Branding Customer Acquisition Digital Marketing Financial Management Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3w54l6nqly96dyyv5b', 'ExternalApply-j3w54l6nqly96dyyv5b'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
Let Us Show You the WorldThere has never been a better time to be in the travel industrySee the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertiseCollettes passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the companys futureBeing part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the worldFrom giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another Collette is all about the peopleSo, what are you waiting for? Your journey starts here.Job
Summary:
Collette is looking for an experienced digital/performance marketing professional to lead our paid media strategyThis role will be an individual contributor managing both in-house and agency-managed digital campaigns, reporting to the VP of Digital MarketingThe ideal candidate has hands-on experience planning, executing, and optimizing Paid Social, SEM, and Programmatic marketing campaigns with a focus on customer acquisition and retentionOur business is rapidly growing, and we expect this role/team to grow over time as our digital commerce business continues to expand.Primary Functions:
Execute cross-channel marketing plans with goals across all stages of the conversion funnel.Collaborate with customer data team to identify key customer segments for audience targeting, and ensure appropriate messaging is delivered seamlessly.Develop, own, and execute YouTube marketing strategy to build brand awareness and drive new users into Collettes lead nurturing workflows.Partner with the Social Media team to deploy Paid Social campaigns that compliment organic goals.Lead the development and tracking of new Paid channel testsManage Collettes relationships with multiple ad agencies with a focus on driving efficiency.Act as a key stakeholder within the marketing team when planning tactical and branding campaign initiatives from a digital lens.Communicate creative needs and best practices in a timely manner to the in-house Creative team.Ensure budgets are spent appropriately across Paid Social, SEM, Display and Video campaigns, working with the VP of Digital Marketing to optimize marketing channel mix.Identify trends and create data-driven recommendations for improving Collettes Performance Marketing program.Monitor, evaluate, and report on campaign performance and agency effectiveness.Devise and execute an A/B testing program for Display, Video, and Search ad copy.Foster a collaborative working environment within the Digital and greater Marketing team.Knowledge & Skills:
Associates Degree, Bachelors Degree or equivalent experience required3
years of experience in Paid Search /SEM and/or Paid Social, either in-house or agency-sideIn-platform Google Ads management experience is requiredDemonstrated understanding of audience building/targeting techniquesStrong analytical stills; working knowledge of GA4 and Power BI preferredAvailability to work in our Pawtucket office 60% of the timeExperience in the travel industry is a plus, but not requiredFlourishing in a collaborative environmentBeing great at working autonomously when neededObsession with data and optimizationIntellectual curiosity:
always wanting to learn more about new/exciting technology and channelsHelpful Certifications:
Google Ads, Google Analytics Recommended Skills A/B Testing Analytical Branding Customer Acquisition Digital Marketing Financial Management Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3w54l6nqly96dyyv5b', 'ExternalApply-j3w54l6nqly96dyyv5b'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
n
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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